Eldoret City Marathon Branding
We delivered a cohesive brand identity and visual system encompassing logo design, event signage, and promotional materials that elevated the marathon?s national and international presence.
What We Needed to Solve
The marathon?s growing stature created a need for a distinctive and cohesive brand identity that would:
The client?s goal was to develop a comprehensive brand identity that could be applied to digital platforms, printed materials, and on-site signage ? all while reinforcing the marathon?s values of sport, community, and environmental action.
How We Solved It
- Brand Identity & Logo Design ? Created a dynamic marathon identity that conveys endurance, speed, and community spirit.
- Visual System Development ? Defined a cohesive color palette, typography, and iconography inspired by marathon motion and local context.
- Event Signage & Wayfinding ? Designed event day signage, banners, and directional elements that elevated the race environment.
- Marketing Collateral Creation ? Produced posters, flyers, social graphics, and sponsor materials aligned with the new identity.
- Brand Application Guidelines ? Delivered implementation guidance to ensure design consistency across all platforms and partners.
What We Achieved Together
Consistent visual identity across digital and physical platforms
Enhanced brand recall and spectator engagement during race editions
Stronger sponsor visibility through professional and unified branding
Improved participant experience with clearer event signage and visual cues
"A project of this scale proves that brand consistency and visual excellence aren't luxuries ? they're the foundation of every successful campaign."
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